“Our aim is to make navigating the overwhelming number of Prime Day deals easy for consumers by filtering through the noise,” says Digital Trends Media Group’s Senior Vice President of Commerce, Lynda Mann. “The reason that we’re so effective is that we understand where our readers are in their purchase path, we meet them on the platforms they care about, and we save them time and money.”
For the past two years, Digital Trends Media Group’s Prime Day coverage has yielded awards and Mann was awarded a coveted Catalyst Award by FOLIO: in 2020 for her work refining the brand’s commerce strategy.
By leveraging the publisher’s various sites, reaching 125 million unique monthly visitors across partners and platforms, the company was able to increase items sold for Amazon and other direct-to-consumer merchants by 2.5 times year-over-year, while increasing their content output by more than 30%.
In addition to technology deals, the company utilized their commerce site, The Angle, and their Millennial lifestyle brand, The Manual, to connect readers to deals in other categories.