Dual joined the team in July and has been working closely with the company’s executive team to elevate human resources processes in support of the publisher’s fast growth. Dual’s key initiatives include amplifying the company’s commitment to social responsibility with the brand’s industry-leading 7 Point Plan to Meaningfully Address Diversity, Equity and Inclusion; and working to refine systems for career pathing, training, ensuring pay equity and otherwise positively impacting the lives of employees and community members.

“We’re grateful to have Alfred expand upon the great work he’s already done as our new Head of People,” says Ian Bell, CEO of Digital Trends. “His investment in our team has been evident, and he’s already made an indelible impact on our culture.”

Dual brings years of human resources experience to Digital Trends Media Group and has worked with global brands, including Wyndham Hotels, Target, and most recently, Discogs, the world’s largest online music database.

“I’m looking forward to making Digital Trends Media Group the best workplace in the industry,” says Dual. “Improving the lives of our readers through humanizing technology starts by empowering our passionate team to perform at their best.”