The Award of Excellence, won for its “Holiday, Every Day” integrated campaign for Walmart, is the highest honor awarded by the Academy of Interactive and Visual Arts for the annual program.
“We’re thankful to the AVIV for its continued recognition of our campaigns,” says Digital Trends CEO Ian Bell. “We’re fortunate to work with some great partners, and are so thankful to Walmart for their vision and partnership in innovating commerce channels to showcase products in ways that are meaningful and engaging for our readers.”
“Holiday, Every Day” was a multi-platform curated advent calendar that aimed to support shoppers through their holiday shopping journey. From inspiration to checklists and deal finders, DTMG and Walmart transformed shopping by creating discovery and purchase ease across digital platforms.
“We couldn’t be prouder of our partnership with Walmart and our growing collaboration in creating more immersive and shoppable experiences for consumers,” says Albert Murillo, VP of Commerce at Digital Trends Media Group. “The attention to detail and real-time optimization of this campaign is what set it apart from traditional affiliate and media programs. Walmart and Digital Trends set out to add value to our readers at every touchpoint in their customer journey, and to give them something interesting and engaging to look forward to along the way.”
This win marks the fourth consecutive year that Digital Trends has won at the Communicator Awards.