Digital Trends won the highest honor, a Platinum Award, not once but twice, placing their work in the top 17 percent of entries. Platinum Awards go to entries earning scores of 90 to 100, and are exclusive to “those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity, and resourcefulness,” according to MarCom.
In the Strategic Communications category, MarCom honored Digital Trends’ collaboration with Sony Pictures on a campaign promoting the feature film, Zombieland: Double Tap. And in the Digital Media subcategory Web Video, MarCom awarded Digital Trends’ collaboration with Lionsgate for a campaign fostering awareness around Midway.
“Our audience craves entertainment content in all forms, from cinema to streaming to gaming, and this recognition honors the work we’re doing everyday to help top content marketers like Sony Pictures and Lionsgate connect to Digital Trends’ HENRY audience,” says Digital Trends Media Group CRO, Bob Gruters.
Video was the cornerstone of the integrated marketing campaigns, which generated millions of impressions across Digital Trends Media Group’s web and social properties, and drove purchases on Fandango. Multiple pieces of custom content were generated for each respective campaign to appeal to Millennial audiences.
“The power of these campaigns is in our engagement,” continues Greg Bell, Digital Trends’ Vice President of Partner Solutions and Head of the West Coast. “Our audience is full of Super Engaged Entertainment Enthusiasts, and we’re able to meet them across platforms with nuanced information that keeps their attention and, importantly, drives action for our entertainment partners.”
The MarCom Awards are put together by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of thousands of marketing, communication, advertising, public relations, digital and web professionals. AMCP is the marketing industry’s premiere third party evaluator of creative communications work, and they’ve judged over 200 thousand submissions since 1994 when they formed.
These wins continue an ongoing streak of awards for Digital Trends. Most recently they nabbed two golds and a platinum at the 2020 dotCOMM Awards.