The company attributes the influx of subscribers to the popularity of the YouTube series Hands On. The show offers consumers clear, unbiased, and down-to-earth consumer technology reviews by Digital Trends’ resident technology experts including well-known Editor-at-Large Caleb Denison, Senior Editor Luke Larsen, Audio/Video Editor Phil Nickinson and Senior Writer Jacob Roach.
“Decisions that we make about technology might seem inconsequential but the truth is that our daily lives increasingly depend on these choices and the tech products that facilitate so many of our experiences,” says Denison. “With Hands On, we aim to make it easy for consumers to filter through the noise and choose the best products for them.”
While exact numbers are not public knowledge, as of July 2022 there were only an estimated 25,000 to 30,000 YouTube channels with more than 1 million subscribers. The second largest search engine behind Google, YouTube is a substantial asset for advertisers for product discovery.
Recently, YouTube teased shopping products in its TikTok-like YouTube Shorts, making the platform more appealing for publishers and advertisers.
“The magic of our channel is our viewers,” says Denison. “We’ve spent years listening to what they tell us in the comments section, and we have worked hard to deliver the down-to-earth reviews and commentary they’re looking for. Creating a space where members of our community enjoy engaging with each other and have developed genuine relationships with our editorial staff has been amazing.”
Digital Trends’ video success is not limited to its YouTube channel. The company has won awards for original series, including Life on Mars in partnership with Porsche.